We’re proud to work alongside an incredible partner charity, Magic Breakfast (Charity No. 1102510).

A staggering 1 in 4 UK school children don’t have enough to eat. Magic Breakfast makes a difference to over 200,000 children and young people every day by offering breakfasts and expert advice to tackle morning hunger in schools across England and Scotland. Magic Breakfast exists to make sure no child or young person is too hungry to learn.  

We are passionate about supporting this great cause, so for every teddy we sell, we donate two meals to hungry school children. Our goal is to feed a whole school for an academic year, every year.

If you want to help support this amazing charity, our bears are available to purchase online.